These are basic makeup application tips to help you get the most out of your new products. Keep
in mind that your makeup and clothing should compliment and harmonize. Daylight accentuates colour,
so makeup should be softer, more subtle. Stronger more intense colours should be used for evenings
as artificial light tends to drain colour.
Before beginning the techniques outlined in this section, a set of professional makeup brushes is
essential for achieving professional results. Order yours today here at Colour Basis!
Your foundation is the most crucial decision in your makeup. Just like the correct
foundation of a home is essential, so is foundation for your face! Selecting your colour is
of the utmost importance. The shade should be as close to your natural skin tone as possible
and if you are in front of the camera, your shade will depend on the type of lighting you
are under. Normally, you will choose a full shade darker to compensate for the lights
washing you out. For best results, apply with a light touch using the Cover It Foundation
brush (too much foundation and excessive pressure often results in applying with fingertips
and it's messy — sponges absorb way too much product and are a breeding ground for
bacteria). Carefully blend foundation to entire face tapering off into hair line and under
jaw line to avoid any line of makeup.
Powder is used to "set" your makeup and achieve a long lasting matte finish.
The Work It Powder or Cotton Tail Brush should be used for proper application. Start at the
forehead and brush with light downward strokes over the entire face being sure to include
the eye area. You do want to avoid powder build up around the eye area as it will accentuate
fine lines, a light dusting is all that is necessary.
The term contouring is best explained as the combination of both shading and
highlighting to optically change the contours of the face. Even though you can contour with
light and dark, the term contour is most commonly used for shading and that is what this
direction is for. Contouring (or shading) is applying a colour that is darker than the
surrounding colour and makes the area where it is placed look smaller and "pushed
back". The most common areas of contouring are just under the cheekbones for a more
chiseled effect, under the chin to create a stronger jawline and camouflage jowls around the
hairline to lessen a prominent forehead, on the sides of a wide nose to narrow it, and of
course in the eye area most commonly corrected with eyeshadow. Using the proper Shade It
Blush/Contour Brush and BLENDING is key in this technique. You never want to "see"
that you have contour on, it can be scary!
Concealers are highly pigmented opaque creme formulas that were developed to colour
correct by means of camouflaging skin imperfections such as dark under eye circles
blemishes, broken capillaries and scars. Apply to discoloured area using the Hide It
Concealer brush until it is no longer visible. Careful blending into the surrounding skin is
essential. Follow with powder to "set". Note: Concealer should be applied after
foundation and before powder.
Blush is used to emphasize the cheek bones and create a natural, healthy glow to the
The colour should in part, be determined by your
skin tone. A fair skin should use softer tones while a tanned or dark skin should use a
stronger shade while medium skin tones can wear a range. Blush should follow the natural
curve of the cheekbone starting at the outer iris and sweeping back toward hairline making
sure if contour was used that the two colours overlap to avoid a line of separation. You may
also dust a tiny amount of blush on the chin, tip of nose and forehead for a healthy glow.
There are limitless possibilities with eye shadow application! Always start with an
Eyeshadow base for long lasting and truer colour from your shadows. The following are
general guidelines for eye shapes:
- Small: avoid dark colours, use light and satiny colours to open up the eyes.
the accent colour out toward the end of the brow and avoid liner.
- Round: Try to
enlongate by extending all shadow beyond the corner of eye and apply crease colour
slightly below the natural crease on lid. Line outer lids only.
- Deep Set: Avoid dark colours on lids, use only light and satiny to "pull"
the eye forward. Apply crease colour slightly above the natural crease to help
"push" bone back.
- Puffy Lids: Puffiness normally continues up to brow. A darker, muted shade should be
applied for extra depth in the crease. Use only matte, muted colours
- All Eye Shapes: Curl Lashes and apply Volumizing Lash Conditioner followed with two
coats of Mascara for beautiful lashes!
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