What Colour Basis Can Do For You

Tired of wondering what to do about how or how to talk to your talent about what they wear on-camera?  Do you know something’s “off” with your shows' look and can’t pin-point what it is or know how to fix it?  Does your station need help with appearance consistency and overall image?  You have come to the right place, Gorgeous! We are your one-stop image shop for TV news; Your Image Is Our Business and we are here to help!  

The hyper-realistic effects of HD create better-than-ever images with every detail pronounced.  That, coupled with massive TV screens being the norm, it’s crucial for your on-air talent to have access to and an understanding of what works and what doesn’t on their shows in terms of hair, makeup and wardrobe.

At Colour Basis, our highly skilled consultants focus on providing your station talent all aspects of image transformation including detailed makeup application, hairstyle recommendations, and news-friendly professional wardrobe.  We basically teach news talent how to maximize their best features and not inadvertently create a barrier of entry for the viewer with visual distractions. 

IMPORTANT: It is a process, not an event.  Our in-depth, one-on-one sessions develop trust and working relationships that allow candid discussions regarding any area that may need updating, adjusting, or be a distraction for the viewer.  Let us have those difficult conversations so you don’t have to!

We customize sessions to suit your needs and provide (some items listed are at an additional charge):

  • HD makeup training
  • HD makeup products
  • Laminated face chart mapping application
  • Skin care recommendations
  • Wardrobe recommendations
  • In-studio wardrobe selections for purchase
  • Hair style and colour recommendations
  • Finishing touches, nails, grooming
  • Digital before and after images
  • Written recaps for station used for accountability
  • Follow up footage review within 2 months of visit
  • Pre-book footage review and follow up emails with talent
  • Sales team image presentations, male and female
  • HD makeup training
  • HD makeup products
  • Laminated face chart mapping application
  • Skin care recommendations
  • Wardrobe recommendations
  • In-studio wardrobe selections for purchase
  • Hair style and colour recommendations
  • Finishing touches, nails, grooming
  • Digital before and after images
  • Written recaps for station used for accountability
  • Follow up footage review within 2 months of visit
  • Pre-book footage review and follow up emails with talent
  • Sales team image presentations, male and female

Our sessions are available in your station, online, and in our Fort Worth, Texas studio

In-studio sessions

In-Station Appearance sessions are the most effective way, with best results, for talent to learn:

  • New makeup techniques that work best in HDTV
  • How to make proper adjustments to their makeup applications
  • How to properly style their hair for on-camera
  • New hairstyle recommendation, if needed
  • What wardrobe colours and pieces work best for TV news
  • Which of their wardrobe pieces work and which ones don’t
  • Techniques to help with management of weight, hair, and skin, if needed
  • New makeup techniques that work best in HDTV
  • How to make proper adjustments to their makeup applications
  • How to properly style their hair for on-camera
  • New hairstyle recommendation, if needed
  • What wardrobe colours and pieces work best for TV news
  • Which of their wardrobe pieces work and which ones don’t
  • Techniques to help with management of weight, hair, and skin, if needed

Bringing a consultant into your station to work hands-on with your talent is by far the most effective way to implement a new, systematic approach and accountability for your talent’s appearance. Working on set, with lights up, gives the most realistic setting for instruction to take place between our consultant and your talent. It is a process and the results are immediate after the session is complete, in terms of makeup application and hair styling. We use Colour Basis products (specifically for on-camera) for the makeup application lessons. Purchase is optional. Sessions in conference room or designated private area is where instruction is given on wardrobe specifics for what works best on-camera AND talent is able to try on appropriate wardrobe during session. Each person actually gets a personalized “shop” visit in-station. Purchase is optional.  Session times are booked according to talent gender. Female sessions require more time than male sessions. Let us know what your concerns and challenges are and we will be happy to discuss solution options for you! Please contact us at 888.797.0806 or email us for more details, rates, and availability. 

In-studio sessions

Online Appearance sessions are a cost-effective way for talent to learn:

  • New makeup techniques that work best in HDTV
  • How to make proper adjustments to their makeup applications
  • How to properly style their hair for on-camera
  • New hairstyle recommendation, if needed
  • What wardrobe colours and pieces work best for TV news
  • Which of their wardrobe pieces work and which ones don’t
  • Techniques to help with management of weight, hair, and skin, if needed
  • New makeup techniques that work best in HDTV
  • How to make proper adjustments to their makeup applications
  • How to properly style their hair for on-camera
  • New hairstyle recommendation, if needed
  • What wardrobe colours and pieces work best for TV news
  • Which of their wardrobe pieces work and which ones don’t
  • Techniques to help with management of weight, hair, and skin, if needed

Whether you have no appearance budget or have annually scheduled in-station visits and have a new addition to the team that needs to get up to speed or if you just have a few (or even one) person needing some help fast these remote sessions are a terrific and economical way to have an immediate impact on talent needing appearance direction. Working on set, with lights up, gives the most realistic setting for instruction to take place between our consultant and your talent. It is a process and the results are immediate after the session is complete, in terms of makeup application and hair styling. We ship in an artist kit (you return the kit to us after the session) with Colour Basis products, specifically for on-camera, for the makeup application and hair styling lessons. Purchase is optional. Instruction is given on wardrobe specifics for on-camera AND we go through the garments talent brings in for session to let them know which pieces work and which ones don’t for on-camera.  Session times are 2 hours long and are available as individual sessions only. TIP: If you have more than 4 people needing a session, it could be more cost effective for an in-station visit. Let us know what your concerns and challenges are and we will be happy to discuss solution options for you! Please contact us at 888.797.0806 or email us for more details, rates, and availability. 

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Please contact us to discuss your media appearance needs, along with our rates and availability.